Media Convergence or Convergence Theory is a concept developed by American. Researcher Henry Jenkins in 2006. It reflects on the transformations in society made possible by technological. Development and the simultaneous use of various types of media.The first to speak about the subject was Ithiel de Solla Poll, in the […]
It is nothing more than a fictional character that represents a company’s ideal customer. This figure is created in digital marketing with the aim of creating. A real connection between the brand and the consumer.The persona must be based on data and characteristics. Of real customers or real people who […]
Do you know what storytelling is and how this practice can be a great ally. For your brand on social media. First, understand that storytelling is the art of using scriptwriter and writer. Techniques to make writing captivating, that is, transforming. Messages into something that catches the attention of readers.Unique […]
A sales funnel is a framework that defines steps to reach. An end goal, which is customer acquisition. If it were defined in one word, it would be the customer’s journey. To the purchase of a particular service or product.It covers everything from the first contact to the final stage […]
